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J.O.I is the bold new brand from London design house, BARE Studio. We create fresh and stylish beauty tools that you cannot live without!

First and foremost, we are world-class, product designers specialized in creating the "next big thing" in beauty tools. Our vision is to create beautiful, smarter and fun beauty tools that transform your beauty routine giving you back control where you really need it. J.O.I dares to deviate from the norm featuring captivating designs which allow you to take center stage and make a bold statement of your individuality. J.O.I loves the spotlight and we believe in being ready for it. That’s why we’re committed to making you look beautiful and confident for your close-up encounters.

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